Inside the article the information is nicely displayed. With no distracting related stories taking up the side columns. Theres also a lot of white space for the eye to roam around and not feel confined to this reading space. The beginning of a article starts with a dominant image to put the viewer in context. The social media icons is also noticeable and out of the way from the article. Placed at the top and bottom. This can also be harmful to some audience members that like to engage while reading. I also like the weather in the left corner indicating the current climate. This keeps the viewer up to date with everything he/she needs. I also think the bottom of the pages are very clean and well done.
Unsuccessful
The home page is very cluttered with information. The layout is very overwhelming and forces me to look at the tabs for something more simple. For the older generation this layout might be a little intimidating as well and confuse them on what to do. Theres so much text its unappealing visually. Nothing exciting happens and still has that boring connotation of a newspaper. Even though its a newspaper company, the main goal is to deliver the news to the viewer.
Plans
I want to add more excitement to the web interface. Changing the experience of a traditional newspaper to a more modern state. I plan to do this by engaging text and image more, whit in an article. To enhance the convince of the platform. Give the viewer summaries of the article before fully investing in a single article. Once invested in a article use the scroll gesture to an advantage by creating the articles context visually.(in the background) Also give the transition from page to page more life and interesting gestures. While sustaining a sleek, organized, engaging layout.
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