Audience definition & characteristics
· Who are you trying to help?
o The underrepresented minority youth.
· Who are you trying to reach?
o Specifically 7th and 8th graders.
Who are the stakeholders?
· Internal:
o The designers
o Black Overflow
o STEM
o Genesis Middle School
· External:
o Society
o Government
o STEM
Who will be affected positively?
o Students, Designers, Black Overflow, & Stem
Who will be affected negatively?
o Those against integration
How are the people related?
o Those against integration hinder the opportunities for minority population
What are their needs?
o Education of computer sciences
o Community building
o Volunteerism and sponsors
o How does your idea support (or change) those needs?
o Our ideas change the needs of minority population by increasing their education level contributing positively to the low statistics of minorities in higher education (specifically in computer technologies).
Who are you communicating this need to?
· Investors
· To support our cause
· Students
· To encourage education
What is their current level of understanding?
o Investors
o They know there is a need for more education programming technologies hence the existing programs and willingness to support
o Students
o May not have as high of an understanding for a solution
Where are they on the receptivity scale?
o Investors/Advocate for the cause
o Students ready to know
Why do they care?
o Investors
o They care about the property of the less fortunate
o Students
o Want to better existing conditions
Why aren’t they doing anything already?
o Students
o Not as much exposure
o They feel as if they fall under the radar
o “black sheep"
What may change their mind and why?
o Seeing that other minorities can do it and that there are resources available
What influences them and why?
o Seeing successful young people reaching their goals because it gives them hope and something to look forward to
What is the best way to reach them (their communication environment)?
o Intimate meetings and discussions
o Immersion
How do you plan to immerse yourself in your community?
o Being physically present at the schools and community school meetings
Who are the community leaders and partners?
o Laura Loyaconol from STEM
o Keith Brown & Kevin Foster from Genesis Middle School
o Seft Hunter from CCO
What are your interview questions?
School minority population?
Where do you see us helping out the most?
What can we do?
How are you immersing yourself in the community? (touring the neighborhood? regular meetings with community leaders? conducting focus groups? canvassing the community?)
o By meeting with community leaders and physically visiting the school
Where are you volunteering?
o Possibly at the targeted middle school (TBD)
o Strategy
What is your audience’s current position?
o TBD from student observation
o What will nudge or change this (receptivity scale)
o Positive influence and inspiration
What would change if your project was successful?
o The amount of minority youth in programing technologies
After discussion with your audience/stakeholders/community leaders, what is the core
problem you seek to address?
How can design and young professionals inspire a younger age to become more?
What resources are needed to address the change?
o manpower, financial, etc.
o volunteerism
o grant money for projected solution
o hard goods
o N/A
o materials to produce for marketing
o TBD
What resources are available?
o STEM
o Genesis Intermediate School
What are avenues to get the resources?
o TBD
o Identify your advocacy goal
What pieces of information will have the most impact in reaching that goal?
o Identify the sources to find this information
How does this concept work in the context of our audience’s needs?
o Research methods
o User research: done before or during the design phase.
Infographics
· Identify your advocacy goal
o What pieces of information will have the most impact in reaching that goal? - Presentation for those interested in join the program and a Full branding campaign.
o Identify the sources to find this information. – Black Overflow, UMKC, Director of public schools, Seft, Scott Hall, Propaganda 9, Laura.
o How does this concept work in the context of our audience’s needs? – They need information in a easy form of communi
