final exploration

The rebranding of Zatarains frozen dinner package was designed to capture the vibrant New Orleans nightlife. The dark background and stressed texture. The imagery also references the legendary Mardi Gras tradition that have been practiced for decades. The composition is composed of ingredients that make up the food and souvenirs from the festival. Beaded necklaces and confetti fused with rice, sausage, and chicken. The pieces that make up the imagery are active welcoming and enticing. This is helped with its popping color palate. The visibility is enhanced in any placement—position, by the large type. 

 

some drawings

Initially going for something traditional to the city and the culture.

 

 

Color Studies/ Pattern Studies/ Material Studies

The colors derived from Mardi Gras traditional colors. Also colors from the ingredients in the dinner. The hand drawn pattern depicts souvenirs from the festival and some ingredients from the food. The material is compressed cardboard to create the box. The brown paper also added texture to the overall composition. 

Poster Roughs

     

Inspiration and rough

rough, still under construction. My plan is to give the illustration a painted texture. With a die-cut in the middle showing the inside of the box. My inspiration was the New Orleans city night life. Also the traditional Mardi Gras festival.

Moodboards

A mother of four who works hard at the local chase bank. She works long hours during the day and weekend. Leaving her time very limited. Which she still is capable of attending to her motherly duties. Taking care of the kids picking them up from school, feeding them and making sure they are safe to sleep. She has a husband who works overnight at the local plant. 

A  sophomore student at UCLA. Who is studying botnay. Which stresses this student out with the amount of work s/he has to get done for homework. S/he works at Outback Steakhouse waiting tables. which means s/he has no free time for any other activites. Which include cooking, which s/he does not know how ho cook because s/he is used to being fed all their life. 

A lazy guy that sits on the couch and play games all day. He stays in a small house by himself that is cluttered and dirty. He has rich parents so he never had a job and doesnt plan on getting one. He is completely blind to world around him and does not know how to do anything for himself. Which leaves him to continue finding togo delivery places or quick microwavable food meals to survive. 

Design Brief

Overview

• The box must be able to withstand its traditional recognizable look while relaying organized information. Containing the flavor choice and the ingredients. Also be able to easily relay nutrition facts and instructions on how to cook the product.
• Middle and lower class individuals with an income of  $10,000- $95,000. Civilians that live in a metropolitan area.
• They have 5 pillars of success (Passion for flavor, Power of the people, Taste you trust, Inspiring healthy choices and delivering high performance).
• A well read energetic design that embodies the aesthesis of the culture, entices the viewer to not only engage with the package but also eat the food.
• New Orleans culture, (recognizable color palates and imagery).

Define The Problem

• Dull appeal, would only appeal to someone who is familiar with product or looking for this specific product. There is no hierarchy in the type helping the viewer figure out what is important. The type is overwhelming and all in one spot.
• Very straightforward and easy to read. Have a lot of repetitive elements in the design. Has a realistic image on the front. Type is big and legible but there is no hierarchy.
• Totino's (Pizza rolls), Hot pockets, Healthy Choice, Lean Cuisine, El Charrito
•  Eye level in the frozen dinner section.
• Hand illustrations, realistic photo imagery, and pattern making will be the motive techniques used in creating the imagery. 

The Market Segment

• Zatarain’s (frozen Dinner)
• The hungry individual looking for a quick and easy meal to cook. Middle or lower class students that are looking for a quick cheap meal, when parents are unable to cook from late working hours. Middle or lower class college students that stay up all night and do not have the time to cook a meal. Or looking for a quick cheap meal that they can squeeze in between classes. Also the college student that does not have a lot of money looking for a meal. Middle or lower class young Adults looking for a cheap lunch meal at work. The middle class young adult that does not know how to cook but is looking for something to eat. Middle or lower class Adults with little money looking for a quick meal. Or the Adult that does not know how to cook. 
• Male and female from age 15-65. Middle and lower class individuals with an income of  $10,000- $95,000. Civilians that live in a metropolitan area.
• Students with little time to cook because of school. Lazy people looking to avoid cooking. With the habit of buying fast food and wants to convert to cooking slowly. Impatient people who cannot wait to cook something or for something to be delivered. But have the habit of getting frozen dinners and was looking for something new.

Research

• http://www.mccormick.com/Zatarains
• "Jazz it up with Zatarains"
• https://twitter.com/Zatarains (@Zatarains)
• http://instagram.com/zatarains
• https://www.facebook.com/Zatarains

• Every flavor discovery, innovation and surprise we create is developed to answer the question: “Will this make food manufacturing companies, world-class restaurant chefs and kids who can’t wait for dinner sit up and say ‘Wow’?” The people at McCormick make every effort to find the perfect flavor for the best graduation dinner, marriage proposal appetizer or backyard family bbq anyone’s ever had. Our heritage and culture see to it. 

Creative Objectives & Goals

•      Bring enticing, energetic and excitement elements while keeping its traditional culture embodiment. 
•      Logo, image of the product, net weight, expiration date, nutrition facts, Ingredients, instructions, barcode and URL.

Packaging Questionnaire

General

• People Identify items by recognizable symbols or colors. Also their location in the store. 
• Someone may discover something new by mistaking the product for something else. They can also read the packaging to see if the product is of interest. 
• The context plays a big role. If you have a product that is on the lower shelf you may want something that can attract the eye down with bright colors. Or making the product legible from any location with big type. 
• Once the viewer is home, it is left up to the package to teach the viewer how to use or cook the item. It also gives information on the ingredients and health facts. These things must be well designed so that it is legible for the viewer to quickly understand what s/he is looking for. 
• The type can be big and minimal in order for optimal legibility. The color palate can also help give directions like color coding information. 
• Sources can work together by having the same type faces but using different weights to differentiate information. (hierarchy) They can also be aligned in specific order to create organization.

The Big Picture

• Zatarains

• Zatarain’s has been the authority on New Orleans flavor since 1889. As the nation’s leading maker of New Orleans–style foods, Zatarain’s combines great taste, high quality and New Orleans’ rich culinary history. Now we’re reviving family dinner with more than 200 food products like rice and pasta dinner mixes, frozen entrees, breadings, seasonings and spices, seafood boils and more—all rooted in the New Orleans tradition of big flavor.

• In many markets around the world, we are meeting consumer demand head on and commanding the spices, herbs and seasonings category. We're continuing to grow through thoughtful innovation, brand marketing and key acquisitions in both emerging and developed markets. Our flavors extend beyond spices and seasonings to mustard in Poland, flavored rices in the U.S. and India, bouillon in China and dessert items in France.

• A good quick and easy to make meal. 

• They have 5 pillars of success (Passion for flavor, Power of the people, Taste you trust, Inspiring healthy choices and delivering high performance).

• They are very culture base.

Define The Problem 

• The package must be able to deliver instructions, ingredients, Nutrition Facts, and a legible title.
• Barcode, tag, weights, logo, expiration date. 
• Totino's (Pizza rolls), Hot pockets, Healthy Choice, Lean Cuisine, El Charrito
• Frozen pizza rolls, frozen pizza, frozen dinners.

The Market Segment 

• Cookers: Students and Adults.
• Of all Ages old enough to cook. Caters to anyone who is hungry and wants to cook. 
• Cooking and feeding 

Research 

• http://www.mccormick.com/Zatarains
• "Jazz it up with Zatarains"
• https://twitter.com/Zatarains (@Zatarains)

  http://instagram.com/zatarains

  https://www.facebook.com/Zatarains
• Every flavor discovery, innovation and surprise we create is developed to answer the question: “Will this make food manufacturing companies, world-class restaurant chefs and kids who can’t wait for dinner sit up and say ‘Wow’?” The people at McCormick make every effort to find the perfect flavor for the best graduation dinner, marriage proposal appetizer or backyard family bbq anyone’s ever had. Our heritage and culture see to it. 

 

Folly Clip

Song: The Canal Suite: Melting Pot  Album: Panama 500

Program Cover

Poster

Poster

Program cover

Bilboards

self evaluation

I think one of my strengths in this class is my ability to create a composition. I can explore a range of options before I settle on a final layout. One of my weaknesses is how well I can complete the assignment. Or how aesthetically complex I can create a composition. Theres room from improvement overall not just in one specific place. I plan to just continue working and doing more studying on the history of my profession. I believe all the deadlines where met on time.

update