Officina

officina

spreads

Type Specimen

This is the spread mock ups of a type speciment book. The body text is officina sans. This is a look at the informative page and the anatomy description of a few letterforms.

Letterpress Project

This is the final layout for the letterpress project. We used off white 5x7 post card for the paper and black ink. The first composition was created with the help of Chris Meier. The second card is an experimental lock up, I explored using hierarchy and repetition to convey the meaning of the quote.

Type teaching!

Designers

Erik Spiekermann was born May 30, 1947. Gerard Unger January 22, 1942  Just van Rossum July 13, 1966.

Release Year

1990

Classification

Sans serif, Humanist sans, Slab serif

Foundry

International Typeface Corporation

ITC Officina is what Erik Spiekernann called it. The san serif typeface catered to

office documents and business correspondence. Reminiscing the typewriter faces letter

gothic and courier with its legibility; Officina utilizes its negative space to give it a more economical look. [1] This typeface worked great with the low-resolution laser printers business used at the time. Years latter a slab serif version was introduced with the help of a friend named Gerard Unger.[2]

Spiekermann is one of the biggest type designers to come out of Germany. He is the creator of FontShop International and The United Designers Network. He is also co-funder of the biggest design firm in the country, MetaDesign. Spiekermann designed a number of typefaces that’s used for business documents and company branding such as: Officina sans, Officina, serif, Govan, Meta and Berliner Grotesk.[3]

The typeface has characteristic that are unique to it and they are displayed easily in certain letterforms. On the lowercase “y” the arm is slightly touching the stem. The “k’s” arm and leg slightly touches the stem as well. The lowercase “i,j,I and J” are the only letterforms that are serif. Certain letterforms share a barb slant ending the stroke. The characters that have ears or feet—have curved ears and feet. This typeface is perfect for low-resolution output devices and monitor output.

“I love to be a graphic designer, but could we get rid of clients somehow please?”

“I had had enough of the sleek, ‘pretty’ fonts that all the manufacturers were releasing, and the other was that there was a need for a modern correspondence font.”

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[1] Santa Maria, Jason. typedia.com. N.p., 2006. Web. 5 Nov. 2013.

[2] http://www.100besttypefaces.com/. N.p., n.d. Web. 5 Nov. 2013.

[3] Issuu.com. Ed. Bess Mclaughlin. N.p., 2010. Web. 5 Nov. 2013.

ITC Officina

Designers

Erik Spiekermann was born May 30, 1947 (age 66). Ole Schäfer was born in Germany in 1970. Just van Rossum July 13, 1966 (age 47).

• History

Officina started under the working title ITC Correspondence in 1988 and was designed for office documents and business correspondence produced on low-resolution (laser-)printers. Inspired by the typewriter faces Letter Gothic and Courier Spiekermann began to work on the sans, also with an eye on the font he designed for the German Post. The typeface country of origin is Germany.

• Release Year 

1990

• Classification 

Sans serif, Humanist sans

• Foundry

Linotype GmbH

Information from: http://www.azfonts.net/ and http://typedia.com/

 Shooting process.

s m i ) e

This is the final context shots for the intervention project. The assignment was to find a word and come up with a strong goal for people to comprehend. Our goal is  to trigger an effective emotional response that will change the viewer's day. 

Kids smile 400 hundred times a day, while the average adult smiles 20 times a day. The typeface is futura book and the material is foam-core. The context was shoot in the Plaza, the Flower Garden, Main St. and downtown KC.