Communication model

communication theory

1. Reception
2. Distribution
3. Tailoring  

Source: A sender with a idea that sends that idea through a channel to a receiver.

Message: The idea that the source sends.

Channel: What ever communication device the source uses to communicate with.

Receiver: The receiver is the opposite of the source. The receiver is notified with message the source sends.

In the Berlo Model, created in 1960, a source sends a message to a receiver, through a channel. In this process, there can be noise, something that interferes with the message, causing some information to be lost. In the model that Alyx and I created, the pin on the left represents the source, the yellow string represents the message. This message goes through noise (the wall in the middle) and loses some of its information before it gets to the receiver. This happens with all types of communication today. Especially with texting, someone can be misunderstood via text - the message gets lost in the noise between the receiver and the source. This also happens with cell phone signal - phone calls can be dropped which is loss of information.

Targets the driver, specifically the driver that has car payment issues. Such as gas, maintenance and up keep. Personification - pig riding the bike 

terms

Personification - Giving inanimate objects human characteristics.

Hyperbole - distorting an image enough until its not in its normal state.

Pun - Mixing similar words and objects meaning or function to create a new meaning.

Antithesis - Mixing words or objects with contrasting meanings to create the composition.

Irony - Taking an objects intentional function and contradicting that function to create a different meaning.

Metonomy - When you use an object or its name to represent something else. It also can be used to support the concept its representing.

Synechdoche - A segment of a an object that is used to represent the whole object or the whole object representing a segment of the object.

Metaphor - Mixing two or more ideas or objects with different functions and meanings to create the composition. These objects can be paired by characteristics and functions.

Parody - Taking a composition that already exist and changing its concept to make it humorous, ironic or satirical.

matrix

rhetoric

Irony

   

Personification

Synechdoche

   

Parody

  

Antithesis

SAA info-graph

 

student debt

Over the past decade, the volume and frequency of student loans have increased significantly. Nearly one in five American households had outstanding student debt in 2010, as did 40 percent of households headed by a person younger than thirty-five. As shown in the graph below, the volume of student loans grew by 77 percent from 2002 to 2012. In this same period, the average loan debt per full-time student increased by nearly 60 percent, to over $5,500.

The graph also illustrates the increasing trajectory of delinquency rates for student loans. The amount of student loans that are ninety-plus days past due, shown above as a percentage of the national loan balance, has risen by 4 percentage points over the past decade from around 6 percent to over 10 percent. Similarly, the percent of student borrowers whose loans are more than ninety days delinquent increased from under 10 percent in 2004 to about 18 percent in 2012.

Of course, delinquency rates are affected by labor-market conditions.  When jobs are scarce, it is harder for many recent graduates to repay their student loans. For instance, in 2005 theunemployment rate for twenty-five to thirty-four-year-olds who attended some college but did not obtain a bachelor’s degree was 5.4 percent. The unemployment rate for this same group had increased to 10.1 percent by 2012. The unemployment rate rose from 2.6 percent in 2005 to 4.1 percent in 2012 for individuals in this age group with a bachelor’s degree or higher. Indeed, worsening labor-market conditions in the past decade are likely to have hindered students’ abilities to repay their student loans.  That being said, higher unemployment rates are unlikely to be the only cause of rising delinquencies or of the increases in debt that had already begun before the onset of the Great Recession.

SAA Club

e-blast:

iphone view:

What I was going for with this approach was a more emotional feeling. I wanted to get sympathy from the viewer by showing the coins being spilled over. This is a pathos base composition, but logos and ethos is used as well. Logos is used through the comparisons of statics I use to grab the viewers attention. Ethos is used from the branding of the layout and the sources used. Which brings a sense of credibility. 

SAA Blast!

SAA Club

terms

Ethos - When someone is able to gain like ability or credibility through their rhetoric speaking. By using good vocabulary and good sentence structure.

Extrinsic Ethos - Is gaining a viewers interest with reputation, showing a since of antiquity or reliability from the author.

Intrinsic Ethos - Is gaining a viewers interest with the first impression. Impressing the viewer upon encountering the object.

Pathos - Is persuading the viewers interest with emotional references. This could be persuading your feelings or something that is directed towards a group that the viewer sees their self apart of.

Logos - Is gaining a viewers interest through facts and references. Referring to something that backs your claim.


Logos:

       

Ethos :



Pathos :

SAA club

    

The sticker is a 2x3in rectangle. The text anchored in is "Give a Chance", meaning help or donate towards student aid. The text relayed in is "At least 34 states are providing less founding per student, Give a chance". Which is a statistic to bring a deeper meaning to the symbol. The texture on the book is to show distress or need of help. This image would be promoted on students supplies, student protests and bumper stickers.

SAA

Student Aid Advocacy is what these icons represent. Together the symbols show the problem, what it causes, what we need and what we need to do. The chalk textured strokes hints to the relation of a educational look. Re-writing Education is a icon because it is represented in its true form. Tuition Price Rising is and index because it hints to the meaning of the signifier. Student stress is a symbol because this representation of student stress would have to be learned to understand what the meaning is. Help to student aid is a index because it is not the meaning in its true form but the meaning can be implied.