applications

MARKS!

  

or?

        John Willy was a guy that took advantage of things, not in a bad way but in a profitable way. John had a drive to create problem-solving products with beautiful visual aesthetic separating John and his product from the competition. He enjoyed riding bikes as a child and began constructing bikes for sale. Becoming a salesman at a very young age leading him to become an entrepreneur. When John had his first encounter with an automobile this gave him the idea to start constructing cars; he figured the automobile would take the place of bikes. John started his own automotive company calling it "Willy's Overland Motors" capitalizing its durability, safety and efficiency.

                                                                              or

     John Willy was an innovative and creative thinker working to solve problems. The drive to create products with beautiful visual aesthetic led him and his company to breaking new grounds in the automotive world. John’s meticulous attention to detail separated him and his product from the competition. The sense of structure and durability attracted a range of customers. Opening opportunities for the company, some keeping it alive.

JNW

   

           John North Willys was born in a small central-western New York village called Canandaigua on October 25, 1873. His father was a tile maker of some repute, and also made a decent income as a master bricklayer in construction. As a young man, John North Willys began selling bicycles in upstate New York, and within a few years started manufacturing his own line of bicycles. 

        By 1900, at the age of 27, Willys had built the business up to $500,000 in sales. Now a successful entrepreneur, Willys saw his first automobile on a visit to Cleveland and immediately realized that the automobile would replace the bicycle and have a profound effect on society. So, coinciding with the growth of the fledgling automobile industry, he opened a car dealership in Elmira, New York, the American Motor Car Sales Company, selling the very popular Overland brand. Following the election of Herbert Hoover to the Presidency of the United States, in March of 1930 Willys was appointed the first U.S. Ambassador to Poland, serving until May of 1932, when he returned to Toledo to run the troubled company. The Great Depression of the 1930s saw numerous carmakers go out of business and the Willys enterprises went into bankruptcy reorganization in 1933. 

   After having to cut production of the expensive Knight-powered vehicles, Willys kept the company going with the bare bones Willys 77. He was heavily involved with the reorganization plan when he died suddenly of a heart attack in 1935. The company continued on going through the World War II years with the awarding of the open bid contract to build the GP (Jeep) for the military. After resuming production for the public in 1946, Willys chose to stick with its unique trucks for the civilian markets until 1951; its cars, made from 1951 to 1955, had little success, and the company refocused on its durable trucks. In 1953, Kaiser Corporation bought out Willys-Overland Motors, and renamed it Willys Motors Company. In 1963 the company re-organized, becoming Kaiser-Jeep Corporation, and the Willys name disappeared into history



Sources : www.allpar.com
www.automotivehalloffame.org

Willy's Quad

With the line I wanted to capture the essence of the off road adventure. I was going for movement with the progression and they are faced the same way to get a sense of direction. The color palette is reminiscent to military official work, playing on the concept of what the vehicle was created for. With the composition I wanted type to be a secondary element and have the viewer focus on images.

line progress

line Willy

Wrangler Evolution

 I wanted to show the off-road characteristics of the wrangler with the composition. The color palette reference the desert or sahara. With the line I wanted to capture mild-stones in body-style development.

 Still under construction.

I think I want to go with the evolution of Jeep Wranglers. I will be showing the drastic change in body style and capabilities. Also showing the additional additives Jeep offer the buyer to customize their car.  

 

The Sunset Limited

Quantitative: What I was going for is a real simplistic clean look. I was going for a real easy typeset to read in the viewers hand. I also wanted to embodying those calm characteristics from the qualitative poster. 

Qualitative: For this poster I wanted to capture the calm soothing scenery passing through Texas. The feeling I wanted the viewer to get from this is being relax. The colors also give the poster a relaxed, koozie feel.

The Sunset Limited

The Sunset Limited

The Sunset Limited is the route I decided to graph. The info graph information consist of: the timezones, unemployment rates, population count, and altitude. These layouts are still under construction.