final exploration

The rebranding of Zatarains frozen dinner package was designed to capture the vibrant New Orleans nightlife. The dark background and stressed texture. The imagery also references the legendary Mardi Gras tradition that have been practiced for decades. The composition is composed of ingredients that make up the food and souvenirs from the festival. Beaded necklaces and confetti fused with rice, sausage, and chicken. The pieces that make up the imagery are active welcoming and enticing. This is helped with its popping color palate. The visibility is enhanced in any placement—position, by the large type.