Sam and I are merging the the brand standards of this app for info architecture into the map and collateral in user experience. With research Mike and I decided that choosing key words would help us decide our aesthetic. We drew a lot from the ideas of Sesame Street in merging the worlds of real life and fantasy, in a sense bringing a new life to the sculptures. The merging of the worlds also allows for further engagement and sparks in curiosity. The words we decided to drive our mood board are:
Playful
Playful not only speaks to the adventure and new experiences to be had at the event but also to the fun-filled atmosphere.
Bold
This speaks to the bright and open space this event is held, it also speak to the idea of “the big picnic” an event that holds weight and is to be remembered.
Engaging
Using a more tactile approach stylistically we want our viewers senses to be aware and awakened, we want our user to touch and be engaged in the space in all aspects.
Mood board
The app (info arch)
For the app a simple description is that of an infinite challenge. They player will get 3 lives and will have to continuously catch each sculpture to collect as many points as possible. You lose a life when you catch certain items like a fork or a knife. As time goes on and points rack up the courses get harder with more obstacles.
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