The assignment is to redesign a package of a box that has multiples in the inside. We have to completely redesign the whole packaging composition and give it a new look. The item I decided on is eye drops. This is Clear Eyes maximum redness eye relief lubricant. This is a lubricant that can take away the pain of a burning eye or relieve the itchy redness feeling.
If this is a "lubricant" that "takes away pain" and "relieves itchiness", how do those attributes reflect on choice of color, image and type? Is big bold sans serif right? What about the color red? What about the use of photographs? Hmmm, so many good questions :)
ReplyDeleteYou've pointed out some interesting questions. I will keep this in mind while i'm designing my next set of mock ups.
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