Persona + tasks

Jay Allen is a thirty nine year old male from Kansas City, Mo. Graduated from the University of Kansas, with a PHD in Biological Science and a master’s degree in engineering. 

Jay has interned with AOPA (Aircraft Owners and Pilots Association), studying and flying jet aircrafts. With over 500 hours in pilot in command time flight test experience. Jay has just been accepted to Nasa’s Kennedy space center astronaut program in Florida. 

                        

Now living in Titusville, FL Jay wants to stay updated on the local news back home. This is another way of Jay and his father bound who is a die-heart Royals fan. 

                       

Jay is able to access the article issues online when he is either home or at the center. Then discuss different stats about the most recent game with his father. Jay has been introduced to the most advanced technological devices used publicly and classified. Apple mobile devices and handheld tablets used on the daily for communication purposes. 

When Jay is home or at the center browsing the net. He enjoys visiting the site on his Mac desktop or personal notebook. Jay normally reads the analysis from a game he missed to catch up. 

Jay can find out about the scores and the highlight moments of the game. This is so he has something to talk about with his dad, the next time they talk. 

Jay can also engage in social media with other fans. Leaving comments or reading the hate mail.