Creative brief/ mood board

About me 

Studying at the Kansas City art institute Michael Batiste is a freelance designer. Focused on company branding, advertisement and package design. Specializing in company branding Michael is very versatile and tackles many different design problems. Such as motion design, package design, identity branding, poster design and advertisement. Michael targets the young demographic from 15-30 years of age engaging the viewer on many levels. Michael is known for diverse direct concept thinking, with bold illustrative textures. During Michael’s free time he enjoys designing for local up coming clothing lines. His personal work consists of bold geometric graphical lines and symmetrical compositions.

Problem

·      Creating Michael Batiste self-branding, for online presence, portfolio, business cards and resume.

Item

·      Online identity

·      Logo mark

·      Resume/ portfolio branding

·      Cover letter

·      Business cards

·      Color palate

Audience

·      Urban metropolitan areas. People unfamiliar to good design. Established and upcoming fashion designers. Also fans of modern minimalism.

·      Michael’s primary demographic target is young adults 15-30.

Competitors

·      Michael's competitors are young upcoming designers aspiring for job offers. Also established artist that have desired positions.  

Visual

·      Michael is known as a bold technical graphical designer.  He has an industrial architect feel to his personal work. But is well diverse in conceptual development.

Audience should know

·      Michael strives for precise conceptual pieces that can engage the viewer constantly. Also able to increasing sales performance for businesses.

Audience takeaway

·      The viewer can take away an engaging experience that has a timeless emotion.  Michael strives for completion with every piece. Every composition is well researched and fully thought out.

Visual

·      Michael is known for versatile direct concept thinking. His work consists of bold geometric graphic lines. Symmetrical compositions with expressive illustrative textures.

Current tagline

·      All for one, one for all (not own words)

Descriptive words

·      Relaxed/ confident

·      Effortless/ natural

·      Versatile

·      Refined/ detailed oriented

·      Bold/ strong

·      Graphic/ illustrative

·      Direct concepting

·      Audience tailor

Visit

·      www.behance.com/michaelbatiste



Mood board 

• Pattern driven 
• Bold graphical lines
• Space/ military influenced 
• Gothic Basilica architecture 
• Mens fashion 
• Life

Headshots

Logo/Marks