Overview
- The challenge is to create an identity for Michael Batiste that is understood from a wide range of ages.
- Communicating to the younger age group. (15-30)
- The brand embraces Michael as a well-rounded creative developer.
- Clean and sophisticated is the target for the identity branding.
Problem
- To create a identity for Michael Batiste
- Upcoming Freelance designers and established artist working for big companies.
- Creative Designer/Graphic Designer
Research
Goals
- To get a job at a design studio. Working with company identity, package design, poster design, and advertisement.
- Then branch off for entrepreneurship.
Studying at the Kansas City art institute Michael Batiste is
a freelance designer. Focused on company branding, advertisement and package
design. Specializing in company branding Michael is very versatile and tackles
many different design problems. Such as motion design, package design, identity
branding, poster design and advertisement. Michael targets the young
demographic from 15-30 years of age engaging the viewer on many levels. During
Michael’s free time he enjoys designing for local up coming clothing lines.
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