- People Identify items by recognizable symbols or colors. Also their location in the store.
- Someone may discover something new by mistaking the product for something else. They can also read the packaging to see if the product is of interest.
- The context plays a big role. If you have a product that is on the lower shelf you may want something that can attract the eye down with bright colors. Or making the product legible from any location with big type.
- Once the viewer is home, it is left up to the package to teach the viewer how to use or cook the item. It also gives information on the ingredients and health facts. These things must be well designed so that it is legible for the viewer to quickly understand what s/he is looking for.
- The type can be big and minimal in order for optimal legibility. The color palate can also help give directions like color coding information.
- Sources can work together by having the same type faces but using different weights to differentiate information. (hierarchy) They can also be aligned in specific order to create organization.
The Big Picture
- Zatarains
- Zatarain’s has been the authority on New Orleans flavor since 1889. As the nation’s leading maker of New Orleans–style foods, Zatarain’s combines great taste, high quality and New Orleans’ rich culinary history. Now we’re reviving family dinner with more than 200 food products like rice and pasta dinner mixes, frozen entrees, breadings, seasonings and spices, seafood boils and more—all rooted in the New Orleans tradition of big flavor.
- In many markets around the world, we are meeting consumer demand head on and commanding the spices, herbs and seasonings category. We're continuing to grow through thoughtful innovation, brand marketing and key acquisitions in both emerging and developed markets. Our flavors extend beyond spices and seasonings to mustard in Poland, flavored rices in the U.S. and India, bouillon in China and dessert items in France.
- A good quick and easy to make meal.
- They have 5 pillars of success (Passion for flavor, Power of the people, Taste you trust, Inspiring healthy choices and delivering high performance).
- They are very culture base.
Define The Problem
- The package must be able to deliver instructions, ingredients, Nutrition Facts, and a legible title.
- Barcode, tag, weights, logo, expiration date.
- Totino's (Pizza rolls), Hot pockets, Healthy Choice, Lean Cuisine, El Charrito
- Frozen pizza rolls, frozen pizza, frozen dinners.
- Cookers: Students and Adults.
- Of all Ages old enough to cook. Caters to anyone who is hungry and wants to cook.
- Cooking and feeding
Research
- http://www.mccormick.com/Zatarains
- "Jazz it up with Zatarains"
- https://twitter.com/Zatarains (@Zatarains)http://instagram.com/zatarainshttps://www.facebook.com/Zatarains
- Every flavor discovery, innovation and surprise we create is developed to answer the question: “Will this make food manufacturing companies, world-class restaurant chefs and kids who can’t wait for dinner sit up and say ‘Wow’?” The people at McCormick make every effort to find the perfect flavor for the best graduation dinner, marriage proposal appetizer or backyard family bbq anyone’s ever had. Our heritage and culture see to it.
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