Monday, March 10, 2014

SAA Club


e-blast:





iphone view:


What I was going for with this approach was a more emotional feeling. I wanted to get sympathy from the viewer by showing the coins being spilled over. This is a pathos base composition, but logos and ethos is used as well. Logos is used through the comparisons of statics I use to grab the viewers attention. Ethos is used from the branding of the layout and the sources used. Which brings a sense of credibility. 

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