Quantitative: What I was going for is a real simplistic clean look. I was going for a real easy typeset to read in the viewers hand. I also wanted to embodying those calm characteristics from the qualitative poster.
Qualitative: For this poster I wanted to capture the calm soothing scenery passing through Texas. The feeling I wanted the viewer to get from this is being relax. The colors also give the poster a relaxed, koozie feel.
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