Extrinsic Ethos - Is gaining a viewers interest with reputation, showing a since of antiquity or reliability from the author.
Intrinsic Ethos - Is gaining a viewers interest with the first impression. Impressing the viewer upon encountering the object.
Pathos - Is persuading the viewers interest with emotional references. This could be persuading your feelings or something that is directed towards a group that the viewer sees their self apart of.
Logos - Is gaining a viewers interest through facts and references. Referring to something that backs your claim.
Logos:
Ethos :

Pathos :

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