Semiotics - Understanding how things are communicated. Then communicating the subject through signage and symbols.
Sign - A visual notification that represents an object or concept.
Signifier - The given representation of the object or concept.
Signified - The object or concept that is being represented.
Icon - The object or concept represented as its recognizable form.
Index - A reference to the object or concept.
Symbol - Helpful learned representations of the object or concept.
Syntagm - When words are represented in a linear line.
Paradigm - When a representation is switched out, and those choices are what make up a paradigm.
Code - An agreed upon set of representations that consist of signs that a culture understands.
Polysemy - examples that exist for a word or phrase.
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