Concept Myles+Mike

Idris (one of the people we interviewed described gentrification and urban revitalization as two terms that are, "intertwined, misconstrued, and mistaken for each other." Which is what our PSA is about in the first place.

Key Words: Equality, Truth, Perception

Our Goal:
People often mistake gentrification for urban revitalization, or they just do not know what it is. Our goal is to show people what gentrification truly is, through a spacial experience that is connected to and interactive gallery space. We want to impact the people that naively & intentionally full the insidious process of gentrification by showing we are all equal and that gentrification can happen to anyone. 

Our Target:
Although learning about this subject would be beneficial to all people want to gear it to people that have hi-income and are able to invest or buy into neighborhoods that are being gentrified. These are people that are relatively naive to the subject. We do not want to stop them from moving to a new palace, we want them to not buy into homes with increased property value.

The Space:
The space is comprised of two areas, one being a walking space and the other an interactive gallery space. This space will be held in the heart of time square where the old TKST building is. We would have it here because this area of New York is where people with high income come to shop and people with low income come to be. This also an area of high activity so were hoping we would attract our demographic and more.

The exterior:
The space is in the form of a figure '8'. However the intersection of this 8 does not meet in the middle, they simply cross over one another. This is to represent both the complexity and confusion of the subject, along with the concept that we are all equal—the 8 looks like an infinity sign.  From the exterior of the building would have two different levels, theses levels represent the the social injustice the problem of gentrification causes.

Interior:
When you walk in you are immediately faced with a "fork in the road" and a question. "What do you value?" One side will have the words power and the other side will have the words equality. The inside of the building is and intricate set of stares that never ends. As the user climbs the stairs they never get any higher. The equality stair set will go over the power set. As people walk their chosen paths the people below will be able to see the people above and vice-versa. Naturally the people that picked power will want to get to the top, but they wont get there as fast  The people that took the equality set will have a Penrose-like-Stair set however the will have an entrance to the interactive galley space where they can learn more about how they can help preserve community and culture.

 We want the user to get to the top, maybe there is type on the ground.

The Galley space:
this space will exist in the two wholes of the figure eight one side starting with a space geared more towards the negative effects of gentrification. The space will consist of stories of people that lost their homes and informational statistics about the negative effects. The users can the take a survey to see if they are living in a home where someone was eradicated due gentrification.  The other side of the gallery will focus more on urban revitalization and what they can do to help the various neighborhoods at risk.


The concept of the neighborhood, the area grand central, maybe your walking on people dreams or the culture.