Gentrification is know as the 'urban renewal' of an area. This is where upperclass people move into a more impoverished area, thus making the property value increase. This makes the people who were originally living in the area have to find new homes because the can't make the money to pay rent. Reads: These 7 cities Expose Exactly What Gentrification is doing to America The Gentrification Effect What is Driving Urban Gentrification?
Persona
Sarah & Joe Peterson
25
Californian
Behavior
New home buyers looking to invest in a house for a more comfortable living. They want a nice small house close to the metropolitan area. That will make transporting to work a little easier. They just moved to Boston and heard about a new neighborhood being renovated online. This is the ideal location for the couple and they are interested in doing research on the neighborhood.
Goals
Research the neighborhood.
Find local businesses.
Get a feel for the neighborhood.
Move in to the house and get acquainted with the neighbors.
Needs
The couple needs to find a place close to the metro area. That will allow them to commute to and from work.
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